Forever 21 Flagship Store NY

Type:        Retail

Size:         90,000 sf

Location:  New York, USA

Design:    Gregory de Riquelme

                 as Sr Design Architect

                 at Gensler

This project consisted in designing the flagship store for the fashion retailer Forever 21 in New York.

Apart from the high design standards of the global fashion label, the focal point of the project was the development of the concept and design for the 61-foot wide interactive media facade to comply with the demanding regulations of Times Square as well as the high expectations of the public in such an exposed and popular location.